Clips from Bestseller in a Weekend®

Writing a “how to” or prescriptive book.

 A “how to” book gives practical advice on a subject, usual using a step-by-step formula. Same as a “prescriptive” book, which outlines a method or formula to solve a problem. When you outline your book, you want to on the following: ✅ Target Audience ✅ Their Pain Point ✅ Your Solution This makes “how …

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What Moves the Needle for Great PR and Publicity?

Which may leave a lot of their clients with a bad taste in their mouth. Which begs the question… What moves the needle for great PR and publicity? Understanding your client’s story (not treating them like a transaction) Ensuring your clients’ win & they will ensure you win – RECIPROCITY Appearing on “evergreen” media, like …

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Why Write a Book?

Why Write a Book? I always ask my clients, “What’s Your Why?” Before you start any project, whether writing a book, starting a podcast, starting a blog etc., you want to go deep into your “Why?” First off, writing a book has many benefits, including: ✅ Establishing credibility ✅ Attracting potential clients ✅ Productizing your …

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How to Leverage Amazon.com to Build Your Personal Brand

People use Google to Research… People use Amazon to Buy… Amazon is the buyer’s search engine… AND it’s a great tool to build your personal brand by writing and selling a book. On Amazon.com, people search for books that solve their problems. So writing a book focusing on your target audience, their pain point, and …

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