In my business, I encounter many people who want to go from being an author to being a bestselling author, particularly on Amazon.com. One of the most frequent inquiries I receive is how to become one. Well, there are ways. For starters, you can hire an expert at the rate of $20,000 plus to orchestrate a bestselling campaign for you, or you can do it yourself. The downside of doing it yourself is that most people simply don’t know where to begin or how to direct their energies to make it happen. That’s why I have provided the following three essential tips to become an Amazon.com bestseller. While there are no guarantees, following these tips, along with the support of a coach or mentor, have given many authors the level of success they’ve been looking for. So, let’s get started:
1. Ensure your book is appropriately placed in the correct browse and sub-categories.
Certainly, if you want your book to be a bestseller on Amazon, you’d love to see it ranking in the ‘Top Twenty overall category. But, you’ll see much more progress and have more success if you strive to become number one in a specific topic or sub-category. It’s also much easier to achieve bestselling status within a specific category than it is to hit the top 20 ceiling.
By categorizing your book correctly, people who are interested in books on your topic will be steered your way. When they review your book, they’ll see that it ranks number one in that category. Wow, that’s just what they were looking for! A bestselling book on a particular topic that is of interest to them. Besides that, becoming number one in a certain category will contribute toward raising your book’s sales rank in the “overall” category, as well. And even though your book is a bestseller only in one category, you still get the boasting rights of being an Amazon.com number one bestseller.
2. Ensure your book is available on POD (with a guarantee of 100 on stock) or there is at least 500 books on site at the Amazon warehouse.
If your book is not available and in stock at Amazon, or available via print-on-demand (POD) through a reputable POD company or Ingram distributor, your book will read OUT OF STOCK. Of course, when a book is out of stock, people don’t purchase it—it’s not available. Thus, you want to avoid the “out of stock” notation because it really discourages sales. Unless you’re famous or already have achieved notoriety as a bestselling author, Amazon.com will only keep on hand minimal numbers of your book. When they witness a steady sales flow, they’ll increase that number. Amazon.com makes it difficult for self-publishers or Independent publishers to provide stock-up requests, so you want to make sure you research this thoroughly before conduct your campaign. You don’t want to send 200 people to Amazon.com to buy your book if they only have 12 books on hand.
3. Select an appropriate Amazon.com bestseller date.
Amazon.com uses a formula to determine your book’s rank. The fastest and easiest way to move up the sales rank is to select one date to market to the masses. Heavy sales on one day will move you past the competition into bestseller status. However, you don’t want to pick just any day out of thin air. Other authors are using this strategic tactic, too. Look at your competition. Find out when their books are going to be released and choose a different day. It will not serve you well if your campaign push falls on the same day that the next Harry Potter book is released. Choose dates wisely – do your research.
There’s more to becoming a bestselling author than writing a great book—you have to know the inside tips to creating sales. Following these three tips are critical in achieving that status.
Want more help becoming an Amazon.com bestseller, listen to this.
More information about Amazon.com Bestseller Program, click Amazon Bestseller Homestudy Program.