Eric Ryan, co-founder of Method, and the co-author of The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down has just made my job really easy.
In the video below, he explains four reasons why he and his co-author Adam Lowry wrote The Method Method. These reasons include:
1) A book is a way to scale advise.
2) A book is a way to attract talent.
3) A book is a way to boost credibility.
4) A book makes you a better leader.
Enough from me, here’s Eric explaining it in his own words.